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Brand fans are invited to join the ‘Paw Squad’ between Oct. 2-8, 2025, by submitting the best photo of their own pets for a chance to win a ‘treat.’
October 6, 2025
By: Lianna Albrizio
Associate Editor
ELF Cosmetics is strutting its double-certified cruelty-free recognition from PETA and Leaping Bunny with an Animal Intelligence campaign. With pet owners comprising over a reported 94 million households in the US, ELF saw a parallel between its mission and furry friends serving as a source of positivity, inclusivity and accessibility. “As a lifelong pet lover, this campaign is especially close to my heart. At ELF, we know how deeply our community values our products being vegan and cruelt...
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